In the complex and highly regulated world of pharmaceuticals, success is no longer driven solely by scientific innovation or regulatory approvals. The ability to communicate scientific information clearly, accurately, and…
Category: Insights
From Dense to Dynamic: How Medical Communications is Finally Speaking the Language of Health Care Professionals
Pooja S Banerjee The medical communications field is rapidly evolving to keep pace with busy healthcare professionals (HCPs), stringent regulations, and the demand for more value-driven information. Emerging trends include…
Harnessing the Power of Videos in Medical Communications
Medical communications play a critical role in drug development and healthcare by creating information and disseminating this to a diverse audience including healthcare professionals, researchers, regulatory bodies, and patients. Digital…
Use of AI in Systematic Literature Reviews
Systematic literature reviews (SLRs) generate comprehensive, evidence-based outputs in response to specific research questions using a structured, yet transparent approach. In clinical research, SLRs can support the holistic evaluation of…
The evolving trend in plain language summaries of publications
In April 2023, Krystelis presented a poster on the evolving trends in plain language summaries of publications (PLSPs) at the DIA Medical Affairs and Scientific Communications Forum in Anaheim, USA….
Plain language summaries of publications – a step towards building public trust
A 2021 survey conducted by the Centre for Information and Study on Clinical Research Participation (CISCRP) found that a quarter of respondents do not feel confident about their knowledge and understanding of…
Plain Language – breaking down communication barriers
Plain language communication means communicating in a way that is easily understood by the intended audience. Entire industries have evolved using complex terminology, technical concepts, and jargon that can be…
