Plain language summaries of publications (PLSPs) have heralded a significant shift in medical communication. These documents are becoming a bridge between scientific evidence and non-expert audiences, including patients, caregivers, and…
Category: Insights
From Dense to Dynamic: How Medical Communications is Finally Speaking the Language of Health Care Professionals
Pooja S. Banerjee Medical communications is undergoing a quiet revolution. With healthcare professionals (HCPs) facing busier schedules, stricter compliance environments, and an overload of information, the industry is shifting towards…
Bridging science and strategy: The symbiotic relationship between pharmaceutical companies and medical communication agencies
In the complex and highly regulated world of pharmaceuticals, success is no longer driven solely by scientific innovation or regulatory approvals. The ability to communicate scientific information clearly, accurately, and…
Harnessing the Power of Videos in Medical Communications
Medical communications play a critical role in drug development and healthcare by creating information and disseminating this to a diverse audience including healthcare professionals, researchers, regulatory bodies, and patients. Digital…
Use of AI in Systematic Literature Reviews
Systematic literature reviews (SLRs) generate comprehensive, evidence-based outputs in response to specific research questions using a structured, yet transparent approach. In clinical research, SLRs can support the holistic evaluation of…
The evolving trend in plain language summaries of publications
In April 2023, Krystelis presented a poster on the evolving trends in plain language summaries of publications (PLSPs) at the DIA Medical Affairs and Scientific Communications Forum in Anaheim, USA….
Plain language summaries of publications – a step towards building public trust
A 2021 survey conducted by the Centre for Information and Study on Clinical Research Participation (CISCRP) found that a quarter of respondents do not feel confident about their knowledge and understanding of…
Plain Language – breaking down communication barriers
Plain language communication means communicating in a way that is easily understood by the intended audience. Entire industries have evolved using complex terminology, technical concepts, and jargon that can be…
